Author: Michael Cronin

Designers, We Need to Talk About Time (and Money)

April 16, 2025 • Uncategorized

In the creative world of design, whether UX, graphic, or service design, there’s always a popular new buzzword: empathy, innovation,…

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The Rise of Vibe Coding: Faster Ideas, Better Prototypes, and Smarter Spending

March 21, 2025 • Uncategorized

If you’ve been anywhere near the tech or product world lately, chances are you’ve heard the term vibe coding. It’s…

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Why Hi-Fi Design in Figma is a Waste of Time, and What to Do Instead

February 22, 2025 • Uncategorized

Too often we see teams waste countless hours perfecting high-fidelity (hi-fi) designs in Figma or other design tools, only for…

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Continuous Improvement: Staying Ahead Through Innovation and Adaptation

February 19, 2025 • Uncategorized

Our commitment to excellence drives us to constantly refine and enhance our processes. Through regular evaluation and adaptation, we ensure…

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Harnessing AI Efficiency: Building Faster, Smarter, and More Cost-Effective Digital Products

February 19, 2025 • Uncategorized

Speed, intelligence, and automation are key to driving digital success. That’s why we harness the power of AI efficiency, enabling…

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Embracing Lean Principles: Building Faster, Smarter, and More Cost-Effective Solutions

February 19, 2025 • Uncategorized

In today’s fast-paced business landscape, organisations must balance speed, efficiency, and cost-effectiveness to stay competitive. Traditional models of product and…

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Employing Design Thinking: Delivering Smarter, Faster, and More Impactful Solutions

February 17, 2025 • Uncategorized

In an increasingly competitive and experience-driven economy, businesses that prioritise user experience and customer satisfaction often outperform their competitors. Design…

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